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Join Viktor, a proud nerd and seasoned entrepreneur, whose academic journey at Santa Clara University in Silicon Valley sparked a career marked by innovation and foresight. From his college days, Viktor embarked on an entrepreneurial path, beginning with YippieMove, a groundbreaking email migration service, and continuing with a series of bootstrapped ventures.

The Future of Personal AI and Privacy: A Deep Dive with Kin Co-Founder Simon Westh Henriksen

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07 APR • 2024 59 mins
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In this episode, I’m joined by Simon Westh Henriksen, co-founder of Kin (formerly Hyphen), to explore the fascinating intersection of AI and privacy. Simon’s journey from software engineer to Web3 innovator offers unique insights into how we can build AI systems that respect user privacy while remaining highly functional.

We start with Simon’s path to founding Kin, which took an interesting turn during the COVID-19 pandemic when he dove deep into Web3. What particularly caught my attention was his vision for a privacy-first personal AI assistant. Simon’s explanation of how they handle data locally on devices while maintaining AI functionality reveals the practical challenges of balancing convenience with security.

The conversation gets especially interesting when we explore the future of AI interaction. Simon shares his thoughts on AI agents communicating with each other and the potential of decentralized web nodes for data portability. His insights into managing AI hallucinations and the ethical considerations in AI development highlight the complexities of building responsible AI systems.

I was particularly intrigued by our discussion of data sovereignty in an AI-centric world. Simon’s approach to giving users control over their digital data while still enabling powerful AI capabilities shows how privacy and functionality don’t have to be mutually exclusive. We also explore Kin’s beta program and their vision for the future of personal AI assistants.

If you’re interested in AI, privacy, Web3, or the future of personal computing, you’ll find plenty of practical insights here. Simon brings both technical depth and entrepreneurial experience to the discussion, making complex concepts around AI and privacy accessible while maintaining their technical sophistication.

Transcript

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[00:00] Viktor Petersson
Hello and welcome to this episode of Nerding up with Victor, where we delve into the intricate world of technology and its implication on our lives.
[00:06] Viktor Petersson
I'm Victor, your host, and today we have a particular insightful discussion planned for you.
[00:12] Viktor Petersson
Last year, my interest was piqued by the evolving landscape of Web3, particularly around the concept of data sovereignty.
[00:18] Viktor Petersson
The idea that individuals could have ownership and control of their digital data is not just transformative, but increasingly critical in an AI centric world.
[00:28] Viktor Petersson
Our guest today, Simon from the company Kin, is at the heart of this.
[00:32] Viktor Petersson
Kin is a company at the forefront of privacy in the world of artificial intelligence and machine learning.
[00:40] Viktor Petersson
Whether you're deeply involved in the tech industry, interested in the ethics of AI, or simply curious about the future of digital privacy, today's episode promises to be a compelling exploration of these critical issues.
[00:52] Viktor Petersson
Stay with us as we engage in a discussion with Simon, unpacking the challenges and opportunities that lies at the intersection of AI, machine learning and privacy.
[01:02] Viktor Petersson
Welcome, Simon.
[01:04] Simon Westh Henriksen
Yeah, thanks a lot, Victor, and thanks for having me on your podcast.
[01:08] Simon Westh Henriksen
We're excited to talk a little bit about the personal AI and privacy and Kin and everything that's, you know, around that about myself, I'm your, like, classical software engineering background from like IT University in Copenhagen and always been doing different tech startups, trying to bootstrap my own companies.
[01:33] Simon Westh Henriksen
A handful, definitely.
[01:35] Simon Westh Henriksen
Most of them failed.
[01:36] Simon Westh Henriksen
Right.
[01:36] Simon Westh Henriksen
A few that are still alive.
[01:39] Simon Westh Henriksen
But then I realized, I think during my bachelor on ITU actually that I have been coding since I was, I don't know, sev 7, 8, 9, 10, doing websites in Microsoft front page and all the stuff.
[01:57] Simon Westh Henriksen
And, you know, I thought this was, you know, the perfect thing for me in the first year at ITU was great, you know, I, you know, I was ahead of most people.
[02:05] Simon Westh Henriksen
There were of course, others like me for the first time.
[02:08] Simon Westh Henriksen
Right.
[02:10] Simon Westh Henriksen
But then during the second year where we started to have like really complicated, like mathematics and discrete math, really, you know, the deep computer science stuff, I saw that, okay, maybe it's not this, so this.
[02:30] Simon Westh Henriksen
Maybe it's not the like nitty gritty details of the science that gets me turned on.
[02:36] Simon Westh Henriksen
Maybe it's building something with software.
[02:41] Simon Westh Henriksen
And I think that also came together with seeing people that started, you know, together with me completely blank, no experience.
[02:49] Simon Westh Henriksen
Right.
[02:50] Simon Westh Henriksen
And then by the end of those three years, actually overtaking me in there, I would say like programming skills.
[02:55] Simon Westh Henriksen
Right.
[02:57] Simon Westh Henriksen
So during those years, I started at Danish travel company with my cousin actually, who's been in the business for a long time about Basically Dynamic Packaging, it's called.
[03:11] Simon Westh Henriksen
So you put together like any hotel that you get from APIs, flights that you get, you know, the same flights from Mondo Packaging, it, selling it online.
[03:18] Simon Westh Henriksen
It was kind of new back then.
[03:20] Simon Westh Henriksen
We kind of started to get that off the ground and I worked on that in the year.
[03:25] Simon Westh Henriksen
I took a year between my bachelor's and my master's and worked on that and got that up and running.
[03:30] Simon Westh Henriksen
And I decided to take a master's in a business IT mix from Copenhagen Business School, which was way less about actually programming and much more about how do you manage software projects, how do you manage like creative people?
[03:51] Simon Westh Henriksen
Which was super interesting.
[03:54] Simon Westh Henriksen
And I learned some new skills.
[03:57] Simon Westh Henriksen
And then after that I was like, what am I gonna do now?
[04:00] Simon Westh Henriksen
In that time, the Danish travel company had actually merged with a Swedish company and split up again.
[04:07] Simon Westh Henriksen
And I had another company that was doing festival management software that was, you know, I could also go in and do full time in.
[04:14] Simon Westh Henriksen
But I decided to go all in on the Swedish travel company and build a team, got it off the ground, went really well, grew to quite a big company.
[04:26] Simon Westh Henriksen
You know, it's pretty big numbers in the travel industry because you need a lot of revenue and small profit margins.
[04:33] Simon Westh Henriksen
And it was working really good until Covid hit and were like talking to investment bankers and you know, about to finally cash in like a 10 years journey, right?
[04:45] Simon Westh Henriksen
And then suddenly from one day to the next it was like, should we just, you know, go bankrupt and call it a day?
[04:52] Simon Westh Henriksen
Right, because we had to pay back hundreds of millions of krona, Swedish krona to customers, money that we already paid to, you know, our suppliers, right?
[05:02] Simon Westh Henriksen
Because were in the end just a middleman.
[05:04] Simon Westh Henriksen
So that was kind of tough.
[05:06] Simon Westh Henriksen
And I think if we knew that Covid was going to last like two years at least in this industry, we probably not would have fought through.
[05:13] Simon Westh Henriksen
But you know, luckily were optimistic and we did and all is well and it's alive now.
[05:20] Simon Westh Henriksen
But that just made me realize that it's time to try something new.
[05:26] Simon Westh Henriksen
And that was then about the time where the whole web3 space with NFTs and stuff were taking off.
[05:35] Simon Westh Henriksen
And I've always been interested in blockchain technology more from the technical side than from the investment side of it.
[05:44] Simon Westh Henriksen
But I've always found that it was very much like a closed society in a way.
[05:50] Simon Westh Henriksen
Or, you know, it was always, you know, crypto products for crypto people defi, you know, NFTs and stuff like that.
[05:56] Simon Westh Henriksen
It wasn't really Something that my sister would be interested in.
[05:59] Simon Westh Henriksen
Right, right.
[06:01] Simon Westh Henriksen
But the technology is so amazing and it enables so many things that we need.
[06:06] Simon Westh Henriksen
So when I saw that Casper, my co founder and CEO in kin, started to wanted to basically build a company together with MOF Capital about Web3, they wasn't exactly sure, but it was like, let's take this new technology and see if we can build something like a real consumer product.
[06:28] Simon Westh Henriksen
And that was two years ago, basically.
[06:32] Simon Westh Henriksen
And were on this journey to figure out started with the technology, basically.
[06:38] Simon Westh Henriksen
Right.
[06:39] Simon Westh Henriksen
And then trying to find a problem that we could solve with it, which is not what you're supposed to do when you're.
[06:44] Viktor Petersson
The other way around.
[06:45] Simon Westh Henriksen
Yeah.
[06:46] Simon Westh Henriksen
But okay, so it was very research ish and we did a lot of things and we just, were really excited about the data ownership part of it.
[06:57] Viktor Petersson
Yeah.
[06:59] Simon Westh Henriksen
Because what we saw back then and also see is that the Internet is really centered around these giants that hold your data and basically do whatever they want with it.
[07:14] Simon Westh Henriksen
Right.
[07:15] Simon Westh Henriksen
And it's like that's the exchange that we're used to.
[07:17] Simon Westh Henriksen
You get this product for free, but the reason is free.
[07:22] Simon Westh Henriksen
We all know if you're not paying.
[07:24] Viktor Petersson
You are the product.
[07:25] Simon Westh Henriksen
Right, exactly.
[07:27] Simon Westh Henriksen
So how can we turn that around?
[07:30] Simon Westh Henriksen
And from our point of view, that required that you were actually able to hold your own data and decide who gets accessed and have the incentives of sharing your data yourself so that you would get that benefit of sharing your data instead of someone else getting the benefit of sharing the data.
[07:51] Simon Westh Henriksen
And we're exploring many different ways.
[07:56] Simon Westh Henriksen
A wallet that has a private key, like a blockchain crypto wallet, but could then also store data in different formats.
[08:05] Simon Westh Henriksen
So about this, around that time, the World Wide Web Consortium was coming out with new standards around decentralized identifiers and verifiable credentials, which was kind of big because it was the first time I think in like 10 years that the consortium was actually bringing standards from a draft into a real finalized version.
[08:29] Simon Westh Henriksen
So it was like, okay, maybe there is something here that's actually going to be part of the Internet going forward.
[08:35] Simon Westh Henriksen
Right.
[08:36] Simon Westh Henriksen
It's not just an idea anymore.
[08:39] Simon Westh Henriksen
So we built identity, what's called an identity wallet, where you could store verifiable credentials and stuff like that.
[08:47] Simon Westh Henriksen
But it turned out that first of all, no one knows what verifiable credentials are.
[08:54] Simon Westh Henriksen
And to get people to understand and businesses to understand that first of all, we need someone that can issue the verifiable credentials.
[09:02] Simon Westh Henriksen
And why should a company issue verifiable credential what's the benefit for them then?
[09:09] Simon Westh Henriksen
We need the users that need to hold them and present them to some verifiers and the whole ecosystem.
[09:17] Viktor Petersson
Sorry to interrupt.
[09:18] Viktor Petersson
Do you want to take a few seconds and explain what's VCS and just explain the core concept just for people not familiar with what that is?
[09:25] Simon Westh Henriksen
Yeah, So a verifiable credential is.
[09:29] Simon Westh Henriksen
You can kind of think of it as like a credential in the real world, or think of it as like a card that's in your wallet that has some data on it, like your driver's license, for example, tell something about you.
[09:44] Simon Westh Henriksen
It could be your name and your birthday and stuff like that.
[09:46] Simon Westh Henriksen
But it can also be, you know, some access levels or something.
[09:50] Simon Westh Henriksen
It could be like an employee card, but it could also be your loyalty card from the coffee shop or something like that.
[10:00] Simon Westh Henriksen
And then the idea is that you can have this wallet with these different credentials in it and you can then go and present it to someone.
[10:08] Simon Westh Henriksen
So, for example, I could have my employer credential and I could go and present it in the taxi because I know that the taxi company has some kind of discount thing with my company.
[10:22] Simon Westh Henriksen
And the special thing here is that the taxi company would be able to verify that my company actually issued it without going to my company through some kind of API or something because of the cryptographic signature that is, you know, embedded into the verifiable credential.
[10:44] Simon Westh Henriksen
So now we're back to, you know, private keys, but that my company that issued the employer card would have a private key and they would do a signature embedded into my verifiable credential so that I can, when I show my verifiable credential, the verifiers can just check that signature and see if that is a valid signature, that is a valid employer credential, that I have no other checks needed.
[11:11] Viktor Petersson
And I believe there's also a concept of being able to prove who you are without disclosing the actual information of that payload as well.
[11:18] Simon Westh Henriksen
Yes.
[11:18] Simon Westh Henriksen
Yeah.
[11:19] Simon Westh Henriksen
So that's kind of the next step.
[11:22] Simon Westh Henriksen
And what is also supported by at least let's say modern verifiable credentials is zero knowledge proofs.
[11:28] Simon Westh Henriksen
Right.
[11:29] Simon Westh Henriksen
So that is being able to prove something about you without actually showing the underlying data.
[11:36] Viktor Petersson
It's like kyc, for instance.
[11:38] Viktor Petersson
Well, that's maybe a bad example, but some.
[11:40] Simon Westh Henriksen
Yeah, the classic example is like you're walking up, you know, to a bar and they ask to see your ID because they want us to know that you're above 18.
[11:50] Simon Westh Henriksen
But instead of showing them your actual birth date, you can generate a proof that shows that you are above 18.
[11:57] Simon Westh Henriksen
That's all they want to know.
[11:58] Simon Westh Henriksen
And they can then verify that proof without getting the actual underlying data.
[12:05] Simon Westh Henriksen
That's cool.
[12:06] Viktor Petersson
Yes, very cool.
[12:08] Viktor Petersson
So that takes you into a hyphen.
[12:10] Viktor Petersson
Yes, yes.
[12:12] Simon Westh Henriksen
Long journey.
[12:14] Simon Westh Henriksen
So we're trying to figure out can we use this kind of thing.
[12:17] Simon Westh Henriksen
For example, take your Strava data and then generate some credentials about how good you are at running.
[12:25] Simon Westh Henriksen
Like you can run a 5k in this than whatever.
[12:28] Simon Westh Henriksen
And then you could take that and you can go to the shoe store and you could prove that you're a good runner.
[12:32] Simon Westh Henriksen
And because you're a good runner, you might be a potential really good future customer.
[12:36] Simon Westh Henriksen
So they might want to offer you some discount.
[12:39] Simon Westh Henriksen
But like this almost like three sided marketplace that were trying to establish very hard when it's, you know, it's both like new business, let's say model concept that are very different from what they're used to.
[12:54] Simon Westh Henriksen
This new technology, it just didn't take off at all.
[13:00] Simon Westh Henriksen
But we learned a lot about the technology and what you can do with cryptography and all this kind of stuff.
[13:08] Simon Westh Henriksen
And then ChatGPT came up and it took us a few months of basically using ChatGPT every day like everyone else to realize that what we learned over in what we can call the self summoned identity space that encapsulates all of the verifiable credentials, decentralized identifiers and all this stuff solves so many of the problems that were seeing in the AI world around privacy, around verifiability and just like trust in general and the LLM or the AI, it gave us basically the opportunity to build a product directly with the user that they would find super interesting because now we could build an AI that they could engage with directly with their data.
[14:01] Simon Westh Henriksen
And that was kind of for us like the perfect combination.
[14:05] Simon Westh Henriksen
We did a demo and everyone was just, that was a demo uso.
[14:10] Simon Westh Henriksen
Everyone was really excited, investors, everything.
[14:13] Simon Westh Henriksen
And then it's just like that was April last year and then it just took off.
[14:19] Simon Westh Henriksen
We got an investment in August of $1.1 million and hired some amazing people to our team.
[14:29] Simon Westh Henriksen
And just yeah, it has been like a race since then to get something out and now we have the, since December we have like a closed beta.
[14:42] Simon Westh Henriksen
I think we have around 250 users.
[14:44] Simon Westh Henriksen
You are one of them in the beta that are testing and giving us feedback.
[14:49] Simon Westh Henriksen
And it's been an amazing journey and it's Just incredible to see how people are engaging and how excited people are about this personal AI future.
[15:05] Simon Westh Henriksen
Absolutely.
[15:08] Viktor Petersson
So we chatted sometime in the fall about this and one thing that I got super excited about this was this concept of an AI assistant.
[15:15] Simon Westh Henriksen
Right.
[15:16] Viktor Petersson
Where well, I should say privacy first AI assistant that back then we spoke by having something running locally that.
[15:25] Viktor Petersson
I mean my Pipe team is essentially having a system that runs locally on my hardware that has access to my contacts, my calendar, my messages on all platforms, my email, my bank account statements, credit card statements, but like unlimited access essentially because it never leaves my whole data set and then be able to query that just like I would do chatgpt.
[15:47] Viktor Petersson
That that was like I.
[15:48] Viktor Petersson
That vision I think is still the long term vision for.
[15:51] Viktor Petersson
For.
[15:52] Viktor Petersson
For kin.
[15:53] Viktor Petersson
Right.
[15:53] Viktor Petersson
I think that is super fascinating because once you have that data set and that database or ll call it, but that enables so many interesting use cases.
[16:04] Viktor Petersson
Do you want to speak a bit more that how what, how you're thinking on the future?
[16:07] Viktor Petersson
Looks like that, Yeah.
[16:09] Simon Westh Henriksen
I would say, you know, when we speak to people about personal AI, you can speak to 10 people and they have 10 different ideas and mission of you know, how this should be.
[16:18] Simon Westh Henriksen
And everyone immediately jumps to this crazy future that you also just described.
[16:23] Simon Westh Henriksen
Right.
[16:23] Simon Westh Henriksen
Where you just have this AGI like thing that can interact with all your data and other people's agents and you can plan your hours.
[16:31] Simon Westh Henriksen
Yet Holiday can ask when are Victor available?
[16:34] Simon Westh Henriksen
And go and find hotels and flights and book everything.
[16:38] Simon Westh Henriksen
It's gonna happen 100%.
[16:40] Simon Westh Henriksen
It's just not where it starts.
[16:43] Simon Westh Henriksen
Yeah, of course.
[16:45] Simon Westh Henriksen
So a big challenge has been to kind of stop talking about that future vision because we really want to get there and we believe in it, but take it down to some use cases and something that we can build with today that people can get value of today.
[17:06] Simon Westh Henriksen
So that's what we have been trying to do.
[17:08] Viktor Petersson
Yeah.
[17:09] Viktor Petersson
And I presume having things that runs locally on your hardware requires pretty beefy hardware to start with.
[17:17] Viktor Petersson
So you would cut out like 99.9% of the user base.
[17:21] Viktor Petersson
So I presume from a pragmatic standpoint you went down the mobile first route instead because that allows you attract a much bigger user base, obviously.
[17:29] Viktor Petersson
And.
[17:30] Viktor Petersson
Yeah.
[17:31] Simon Westh Henriksen
Yes.
[17:32] Simon Westh Henriksen
So.
[17:35] Simon Westh Henriksen
So maybe I could just explain what we're trying to build now and then why we took that specific local first approach.
[17:43] Simon Westh Henriksen
So kind of what we're trying to build now, the product is this combination of imagine a life coach that you have confidentiality with.
[17:54] Simon Westh Henriksen
He's got some mental frameworks, you trust that he is knowledgeable in different areas can help you.
[18:00] Simon Westh Henriksen
And also maybe because you went there a few times, he kind of understands how you're thinking and stuff like that.
[18:05] Simon Westh Henriksen
Then combine it with a close friend that is always there to support you, no matter how stupid you are, knows you really well because 10 years of relationship or whatever and it's easy for you guys to relate to each other.
[18:22] Simon Westh Henriksen
And then combined with this new technology that are the generative AI models that are incredibly knowledgeable, they are non judgmental and they are just always available and there when you need it.
[18:36] Simon Westh Henriksen
We're trying to combine this into a product that can help you in the everyday.
[18:42] Viktor Petersson
Because I think that's a huge difference between ChatGPT, for instance, where you have ephemeral chat essential, you have threads, I guess they have context, but you have no shared context between them unless you do a custom knowledge base in ChatGPT.
[18:58] Viktor Petersson
Right.
[18:58] Viktor Petersson
Which I've used it quite heavily as well, which I think is great.
[19:01] Viktor Petersson
But it doesn't have the shared context that you would have in something like kin.
[19:08] Viktor Petersson
Right.
[19:09] Simon Westh Henriksen
Yeah.
[19:09] Simon Westh Henriksen
So if you want to build personal AI as we see it, there's kind of two pillars for us.
[19:17] Simon Westh Henriksen
There's the privacy part and we can talk, you know, we'll talk much more about that.
[19:20] Viktor Petersson
Yes.
[19:20] Simon Westh Henriksen
And there's the personal side of it.
[19:23] Simon Westh Henriksen
How do we make it personal?
[19:25] Simon Westh Henriksen
And a big part of the personal is what people are now calling long term memory.
[19:31] Simon Westh Henriksen
If you think about ChatGPT, it has memory within that single thread that you're in, Right.
[19:37] Simon Westh Henriksen
You start a new thread and then it's gone.
[19:39] Simon Westh Henriksen
We call it short term memory, if you want to put some fancy words to it.
[19:42] Simon Westh Henriksen
How do we build long term memory where it actually gets to know you more and more as you go?
[19:50] Simon Westh Henriksen
And that's a really big part of it.
[19:56] Simon Westh Henriksen
And if we're talking about, you know, the local first approach, then why do we do this?
[20:04] Simon Westh Henriksen
We, we're going back then to looking at the whole privacy angle.
[20:10] Simon Westh Henriksen
So we believe that first of all, in future personal AIs are going to be the most valuable digital asset that everyone will own.
[20:25] Simon Westh Henriksen
And because of that, it must transcend ecosystem.
[20:31] Simon Westh Henriksen
It should not be locked into walled gardens.
[20:34] Simon Westh Henriksen
That's really like our manifest in Kin, because like Elon Musk said a few weeks ago on an interview, he said, don't take away, my friend.
[20:45] Simon Westh Henriksen
Like imagine that you have built up this, let's call it relationship because that's basically what it is over many years and it knows you really well, you use it every day.
[20:56] Simon Westh Henriksen
Maybe your life is 10% better because you have this helper that can help you and guide you.
[21:04] Simon Westh Henriksen
And then because you preach some terms that you didn't even read, Google or whoever is providing the air just takes it away from you.
[21:11] Viktor Petersson
Right, right.
[21:12] Simon Westh Henriksen
And then suddenly you are, you know, your life is worse.
[21:18] Simon Westh Henriksen
Right?
[21:18] Viktor Petersson
Yeah.
[21:19] Simon Westh Henriksen
And all that investment is just gone.
[21:23] Simon Westh Henriksen
And we have seen it, we know it happens.
[21:25] Simon Westh Henriksen
Right.
[21:26] Simon Westh Henriksen
It happens with Twitter accounts.
[21:27] Simon Westh Henriksen
It happens all kind of things for Gmail.
[21:30] Viktor Petersson
As far as a good example, accounts.
[21:32] Simon Westh Henriksen
Yeah, yeah, it's.
[21:33] Simon Westh Henriksen
It's so scary.
[21:33] Simon Westh Henriksen
And they don't give a right.
[21:36] Viktor Petersson
Yeah.
[21:37] Simon Westh Henriksen
So we need an alternative to that.
[21:41] Simon Westh Henriksen
And that's why we need privacy and we need data ownership.
[21:47] Simon Westh Henriksen
And the privacy is really.
[21:52] Simon Westh Henriksen
Why do we need privacy?
[21:53] Simon Westh Henriksen
Do people even care about privacy?
[21:54] Simon Westh Henriksen
I think that's a big whole discussion and I think privacy in itself is not a product.
[22:03] Simon Westh Henriksen
But we also believe, and we can see that with our users, that it becomes very tangible.
[22:11] Simon Westh Henriksen
When you're sitting there with your AI and you can see everything it knows about you get a little bit freaked out thinking about someone else might access that when it's Facebook and Meta and whatever.
[22:26] Simon Westh Henriksen
In a way it's a little bit more abstract.
[22:28] Simon Westh Henriksen
You're like, I don't really care and I'm just one out of a million.
[22:32] Simon Westh Henriksen
And now they're actually really going to use it for anything because you don't see all the data that they have on you, they don't surface it to you in a view.
[22:42] Simon Westh Henriksen
But we do that.
[22:43] Simon Westh Henriksen
And we can see, we have asked some of our users, if something went wrong, can we do an export of your data and debug?
[22:51] Simon Westh Henriksen
And then they're like, no, it's so private.
[22:56] Viktor Petersson
And I think that's a good point.
[22:58] Viktor Petersson
Because the reason why, I guess I haven't really been too concerned with the privacy element of ChatGPT is because there is no long term memory.
[23:08] Viktor Petersson
So the way you put it, right, it's like, it's just, yeah, sure, there's context about this particular thread, but it's not that sensitive.
[23:15] Viktor Petersson
But if I were to start chucking a lot of personal data into an aggregate in a long term memory, I'll be a lot more wary about where that data is processed, how it's processed and so on.
[23:26] Viktor Petersson
And even where are the data centers sitting, what jurisdiction are the data centers in?
[23:31] Viktor Petersson
All those things become really important.
[23:35] Viktor Petersson
Let's talk a bit about that.
[23:37] Viktor Petersson
Let's talk about data sovereignty and data in kin.
[23:42] Viktor Petersson
So it's a Local first approach.
[23:44] Viktor Petersson
So you have an iOS and android app.
[23:46] Viktor Petersson
So I presume that's using iCloud storage, presumably on iOS, I would imagine for the local data set.
[23:55] Simon Westh Henriksen
Actually not.
[23:56] Simon Westh Henriksen
It's completely local.
[23:57] Simon Westh Henriksen
So let's see, like where to begin?
[24:04] Simon Westh Henriksen
I think it's important maybe to understand if you want to build anything that handles private data and do computations on private data, that is challenging, right?
[24:17] Simon Westh Henriksen
We have, you know, if you're working with private or encrypted data, you know, you have to encrypt it at rest.
[24:24] Simon Westh Henriksen
That is a problem we know you know how to solve.
[24:26] Simon Westh Henriksen
You have to encrypt it in transit.
[24:28] Simon Westh Henriksen
It's also, you know, fairly easy.
[24:31] Simon Westh Henriksen
But when it comes to computation, that is really, you know, the holy grail.
[24:37] Simon Westh Henriksen
And there's different approaches that you can go to.
[24:42] Simon Westh Henriksen
There's like the actually the holy grail, fully homomorphic encryption which is actually doing computation without decrypting the data.
[24:51] Simon Westh Henriksen
So doing computations on encrypt data, which.
[24:53] Viktor Petersson
Is insanely.
[24:56] Simon Westh Henriksen
Cool and amazing and there's actually a lot of work on it in the past few years.
[25:02] Simon Westh Henriksen
So it's really moving even on machine learning models, but it's still like a thousand times slower than without.
[25:09] Simon Westh Henriksen
So it's not really feasible.
[25:11] Simon Westh Henriksen
If you want to build, you know, a mainstream application, right.
[25:14] Simon Westh Henriksen
It's very small use cases still and then you can do, keep everything local, like don't send it anywhere, right.
[25:26] Simon Westh Henriksen
100% local.
[25:28] Simon Westh Henriksen
That's also, you know, that's a great option if you can do that.
[25:31] Simon Westh Henriksen
It's simple and you know, it's a, it's a really good option.
[25:36] Simon Westh Henriksen
Then you have other options like zero knowledge proofs that we just talked about, which is more for these kind of one off proofs.
[25:49] Simon Westh Henriksen
So it's not really a feasible way if it's live data that is updating all the time because it's too heavy to generate all these circuits and prove them and so on.
[25:58] Simon Westh Henriksen
Another way is confidential computing.
[26:03] Simon Westh Henriksen
And here we are talking about trusted execution environments, trusted platform modules, whatever the names are.
[26:14] Simon Westh Henriksen
And to briefly explain what it is, it's like an isolated part of different chipsets.
[26:23] Simon Westh Henriksen
It's been around for, on all modern CPUs for the past 10 years.
[26:28] Simon Westh Henriksen
They come with electrostatic exclusion and it's like an isolated environment within the CPU that the host cannot access.
[26:39] Simon Westh Henriksen
So usually if I build an application and I put it on a machine or a VM or something like that, it loads some data into memory and the Host environment can do a memory dump of the process and see the data.
[26:53] Simon Westh Henriksen
Right.
[26:53] Simon Westh Henriksen
Because it's staring to your text.
[26:55] Simon Westh Henriksen
What you get with this trusted excuse environment is that you get this isolated environment where the host cannot actually do a memory dump and you also get away.
[27:07] Simon Westh Henriksen
So they are born with a private key and public key, of course, from the manufacturer, like from Insul, for example.
[27:14] Simon Westh Henriksen
So it's like put inside the chip, Amazon, whatever.
[27:17] Simon Westh Henriksen
No one knows it further up the manufacturing or supply chain.
[27:21] Simon Westh Henriksen
Right.
[27:22] Simon Westh Henriksen
And you only know the public key.
[27:24] Simon Westh Henriksen
So what you can do is you can actually encrypt data with the public key and you can send it into the trusted execution environment.
[27:32] Simon Westh Henriksen
And you know, the only place that you know data can be decrypted is if it reaches inside of that environment.
[27:40] Simon Westh Henriksen
Right.
[27:41] Viktor Petersson
And, and bringing this back into the mobile world.
[27:44] Viktor Petersson
And Apple's been doing quite good leaps in terms of these things on later generations iPhones, both on the cryptographic side of things, but also on the computational side of things.
[27:59] Viktor Petersson
What's the current state of that right now?
[28:01] Viktor Petersson
How much of these models can you run locally?
[28:04] Viktor Petersson
I believe you can run even one of the big LLMs, somebody showed they could actually run that on a modern iPhone today.
[28:13] Viktor Petersson
How far away are you from able to do all this locally?
[28:19] Simon Westh Henriksen
I would both say quite far, but also quite close.
[28:23] Simon Westh Henriksen
It kind of depends on how you think about it or how or what you need.
[28:28] Simon Westh Henriksen
So we, our goal is to run as much locally as we want because it's safest, it's the fastest we have, it's cheaper, people already paid for the computation power.
[28:42] Simon Westh Henriksen
Right.
[28:42] Simon Westh Henriksen
They don't have to pay us as well or some cloud.
[28:45] Simon Westh Henriksen
Yeah, but.
[28:48] Simon Westh Henriksen
And the devices are, you know, amazing.
[28:51] Simon Westh Henriksen
The chips that are in iPhones and modern Androids, you can do so much amazing stuff.
[28:57] Simon Westh Henriksen
But the very big models, you still can't run there.
[29:02] Simon Westh Henriksen
So we kind of had to decide, okay, well, if we want to leverage the biggest and best models, which we need because we want to make a good product, then we can't only be on your phone.
[29:16] Simon Westh Henriksen
We need to have a hybrid solution that can run as much of the phone as possible, but also offload some stuff to the cloud when necessary.
[29:27] Simon Westh Henriksen
But an example of what we actually can do on the device is, well, first of all, if you want to run machine learning on the device, you also need the data onto device.
[29:40] Simon Westh Henriksen
Right.
[29:41] Simon Westh Henriksen
And that's a whole challenge in itself because you need a data structure or database that is highly performant.
[29:51] Simon Westh Henriksen
For us, we are building like a graph database.
[29:57] Simon Westh Henriksen
So we wanted to support graph operations like think Neo4J or something like that.
[30:01] Simon Westh Henriksen
Right.
[30:02] Simon Westh Henriksen
Then we also need typical like transactional data SQL, like we need support for vector embeddings and you know, similarity search algorithms.
[30:14] Simon Westh Henriksen
And then we want to run it on a phone.
[30:18] Simon Westh Henriksen
Right.
[30:19] Simon Westh Henriksen
And we want to be able to sync it across devices as well at some point.
[30:24] Simon Westh Henriksen
So the options that you are left with those requirements are basically none.
[30:32] Simon Westh Henriksen
So even like if you could use the cloud or you could pick between any database, you're limited to a few with these requirements.
[30:40] Simon Westh Henriksen
But if you run and run it performantly on the phone, there's really no databases.
[30:46] Simon Westh Henriksen
So we kind of had to pick a database that kind of fulfills some of our requirements and then build on top of it integrated into the mobile, build it so we can import it into react native, all these kind of things and work on the sync as well.
[31:01] Simon Westh Henriksen
So that's a big part of it.
[31:04] Simon Westh Henriksen
And then when it comes to the machine learning models, what we can do is.
[31:12] Simon Westh Henriksen
So for example, right now we're sitting and working on an embeddings model to do vector embeddings.
[31:20] Simon Westh Henriksen
And if some of you have tried to use OpenAI's ADA embeddings model, it's great.
[31:28] Simon Westh Henriksen
And it's, you know, it's pretty fast.
[31:29] Simon Westh Henriksen
It's like 100 milliseconds if you are, you know, on a decent network connection.
[31:32] Simon Westh Henriksen
Right.
[31:33] Simon Westh Henriksen
But if you're out in the Metro or something, it might be 200 or 300 milliseconds and you do a lot of vector embeddings in these kind of applications, like a lot.
[31:44] Simon Westh Henriksen
So we want to bring a vector model locally and we can actually do that.
[31:50] Simon Westh Henriksen
A model is like, you know, maybe 100 megabyte ish, and you can do vector embeddings in 5 milliseconds locally, no network round trips.
[31:59] Simon Westh Henriksen
Right.
[32:01] Simon Westh Henriksen
And that just enables so much more.
[32:04] Simon Westh Henriksen
You can do so many more embeddings, you can do so many more like searches.
[32:08] Simon Westh Henriksen
So here, like this is actually something that the user can really feel when it comes to the performance.
[32:14] Viktor Petersson
Yeah.
[32:15] Simon Westh Henriksen
And it's.
[32:16] Simon Westh Henriksen
And it's really important to get that latency down and get that better experience.
[32:22] Viktor Petersson
Absolutely.
[32:23] Viktor Petersson
Talk to me a bit more about device transfers.
[32:27] Viktor Petersson
You say data is local in the device, so it's not synced to icloud or wherever equivalent on Android.
[32:34] Viktor Petersson
If you were to move the data between devices, then is there a similar model to signal where you do device to device transfer rather than through a cloud service?
[32:44] Viktor Petersson
Or how is that anticipated?
[32:46] Simon Westh Henriksen
To be working.
[32:47] Viktor Petersson
Assume you, I assume you haven't actually built that out yet, but it's something.
[32:50] Simon Westh Henriksen
That you have planned out that is not built out yet.
[32:52] Simon Westh Henriksen
But one of the technologies that were researching a lot through these two years is a technology called decentralized web nodes.
[33:02] Simon Westh Henriksen
Okay.
[33:02] Simon Westh Henriksen
So it's actually a standard that came out of.
[33:05] Simon Westh Henriksen
So we can think of it as a personal database where you can store your information data and it's all encrypted with your private key.
[33:15] Simon Westh Henriksen
So you have control of it, you decide who you want to share it to.
[33:19] Simon Westh Henriksen
You can have like shared schemas and protocols.
[33:21] Simon Westh Henriksen
So if, for example, think of a music application like Spotify or something like that, Spotify has all its own data and music and that's great, but it also has my user data playlists and stuff like that.
[33:37] Simon Westh Henriksen
And if I go to Apple Music and I want to play some music, I sit there and I have to start over again, right?
[33:45] Simon Westh Henriksen
Why should I not have my data?
[33:47] Simon Westh Henriksen
Hence Spotify can have their data and then we agree on some shared protocols for the data.
[33:54] Simon Westh Henriksen
That makes it easy to jump around and use the services that you want to do.
[33:59] Simon Westh Henriksen
Obviously there's a lot of incentives and all kinds of things we can talk about.
[34:04] Simon Westh Henriksen
Maybe Spotify would not want to do that, but that's kind of the vision of these decentralized web nodes.
[34:10] Viktor Petersson
So this is the web3 concept of essentially of data portability, right?
[34:16] Simon Westh Henriksen
Yeah, exactly.
[34:17] Simon Westh Henriksen
And then it's kind of taken to the next step because with web3 you are very focused on, you have the private key part of it.
[34:25] Simon Westh Henriksen
Of course, that's what enables everything.
[34:28] Simon Westh Henriksen
But then it's like NFTs or basically transactions on some blockchain, more or less private or anonymous or you know, most people kind of mix those two a little bit together.
[34:44] Simon Westh Henriksen
I think it's very important to separate them.
[34:47] Simon Westh Henriksen
But it's not a place to store your conversations, private conversations or your health data or whatever.
[34:54] Simon Westh Henriksen
Right.
[34:55] Simon Westh Henriksen
That needs to go somewhere else.
[34:57] Simon Westh Henriksen
And that's what this, that's the vision of these decentralized web nodes.
[35:02] Simon Westh Henriksen
So it started like, I don't know, five years ago or something like that at Microsoft Research.
[35:06] Simon Westh Henriksen
And then it was kind of taking over by a group that left Microsoft and became tbd, which is a company under Block xyz, this Jack Dorsey conglomerate of companies.
[35:20] Simon Westh Henriksen
And it's some very geeky people that are also super into self serve and identity and ownership and stuff like that are building out like the first implementation of the standard.
[35:31] Simon Westh Henriksen
So the standard actually lives at Decentralized identity foundation.
[35:35] Simon Westh Henriksen
But TBD is doing the first implementation of it and we are working with them and trying to get that off the ground.
[35:45] Simon Westh Henriksen
But it's still, it's a work in progress.
[35:48] Simon Westh Henriksen
But the promise is amazing right now.
[35:52] Viktor Petersson
So I mean I love the idea of that, right, because that's.
[35:55] Viktor Petersson
It's kind of the best of both worlds.
[35:57] Viktor Petersson
You control your data, but you can still.
[35:59] Viktor Petersson
There is data portability like the traditional web3 use case has always been.
[36:04] Viktor Petersson
You buy a gun in some game, right?
[36:06] Viktor Petersson
And then.
[36:07] Viktor Petersson
Well, or something in a game and then you start another game.
[36:09] Viktor Petersson
He's like, well, I want to bring my own inventory over.
[36:12] Viktor Petersson
I'm not very bullish on that use case, but I am bullish on the fact that I can control my data in this concept.
[36:19] Simon Westh Henriksen
Right.
[36:19] Viktor Petersson
If that be preferences for application or even health data or chat data for that sake.
[36:26] Simon Westh Henriksen
Right.
[36:26] Viktor Petersson
I think that's really interesting.
[36:29] Viktor Petersson
Okay, so the other thing I want to chat about, and we've kind of spoken about this already before, is the whole privacy element around cryptographic identities.
[36:40] Viktor Petersson
Because that's a tricky one, right?
[36:41] Viktor Petersson
We all know how to secure, properly secure your self hosted crypto with hardware.
[36:47] Viktor Petersson
All that stuff is kind of table stick, but.
[36:51] Simon Westh Henriksen
For some people.
[36:53] Viktor Petersson
Yeah, correct.
[36:54] Viktor Petersson
I was going to get to that.
[36:55] Viktor Petersson
It's table stakes of people who have been around that world for a long time.
[36:58] Viktor Petersson
But for the vast majority there's a reason why the exchanges exist, right.
[37:03] Viktor Petersson
Because most people do not want to mess around with their own hardware, wallets.
[37:08] Viktor Petersson
And if you do not have a self governed private key for your data set, be that a some kind of sovereign data storage somewhere, then you kind of the whole concept kind of void if somebody else controls that key.
[37:24] Viktor Petersson
So you guys opted for a third party solution for that right now, which is very pragmatic.
[37:31] Viktor Petersson
How do you guys make that decision?
[37:33] Viktor Petersson
How do you think about that and on all those.
[37:35] Viktor Petersson
Because that's kind of key to the whole privacy debate.
[37:38] Simon Westh Henriksen
Yes, it's a really good question and it's something that we have been thinking about a lot.
[37:47] Simon Westh Henriksen
I think.
[37:48] Simon Westh Henriksen
First of all, you have to understand that privacy and security in general is not a binary thing.
[37:55] Simon Westh Henriksen
It's not either you have no security or you have 100% security.
[38:00] Simon Westh Henriksen
It's a scale.
[38:01] Simon Westh Henriksen
And you can look at Facebook messenger versus WhatsApp versus Signal, they're all on the scale.
[38:08] Simon Westh Henriksen
And you have to decide between security versus convenience.
[38:14] Simon Westh Henriksen
At least that's been the classic trade off.
[38:17] Simon Westh Henriksen
Things are happening now that of course kind of break down some of the Barriers a little bit.
[38:23] Simon Westh Henriksen
But our take is that we could go all in and create something that is as secure and private as possible.
[38:30] Simon Westh Henriksen
Key generation locally on the device, seed phrases under the pillow, the classic stuff, right?
[38:37] Simon Westh Henriksen
But if that lowers the convenience to a point where people are not going to use it, what do we win of that?
[38:44] Simon Westh Henriksen
Right.
[38:44] Simon Westh Henriksen
Then people stay with big tech because the alternatives are too cumbersome and then we win nothing.
[38:52] Simon Westh Henriksen
Right.
[38:52] Simon Westh Henriksen
There's no progress towards that future where we want to go.
[38:57] Simon Westh Henriksen
We have to have some pragmatic approach to it.
[39:00] Viktor Petersson
The vast majority of people can barely remember their passwords and if they do remember them, then they probably reuse them over 20 different services, which is why I haven't pawn.
[39:08] Viktor Petersson
And things like that just like flare up every time there's a leak because people reuse passwords.
[39:14] Viktor Petersson
So if people can't really even use a password manager to generate passwords uniquely, the faith in them being able to be custodians of their own private keys is slim to nil.
[39:25] Viktor Petersson
Right?
[39:26] Simon Westh Henriksen
Yeah.
[39:28] Simon Westh Henriksen
I think there's so much work on this Also in the web3world, right.
[39:35] Simon Westh Henriksen
With account abstraction and all these social recovery methods and stuff like that.
[39:40] Simon Westh Henriksen
So we will have more options in the future and we're probably also going to implement some different options and probably also that you can, if you want, connect your existing wallet, metamask or whatever and then, you know, go from there.
[39:54] Simon Westh Henriksen
Right.
[39:55] Simon Westh Henriksen
But if I need my sister to sign up tomorrow and start using kin, that's not the way to go.
[40:03] Simon Westh Henriksen
And we need to get to a place where we actually are allowed to survive.
[40:08] Simon Westh Henriksen
Right?
[40:09] Simon Westh Henriksen
Because if we don't get any users, then we can have the best vision in the world, but it doesn't matter.
[40:16] Viktor Petersson
No, I mean, I completely understand the decision that trade off you guys been making because that makes a lot of sense.
[40:22] Viktor Petersson
Right.
[40:22] Viktor Petersson
I, I personally, like, if.
[40:23] Viktor Petersson
If you get to a point where you do chuck all your calendar data, all your emails, all your messages or your bank statements, like I personally would not be confident unless I can provide my own private key.
[40:35] Viktor Petersson
Right.
[40:36] Viktor Petersson
But I, I do also appreciate that I'm a extreme outlier in the use.
[40:42] Viktor Petersson
Right.
[40:44] Viktor Petersson
So I wanted to bring up another thing that we spoke about some months ago, which I think this is super interesting.
[40:51] Viktor Petersson
Once you start to build this data set, and you kind of alluded to it before already, is this console of agents, and it kind of dawned on me when we had this conversation about calendly is a good example of this where you're like, well, you can broadcast your calendar And I can pick a schedule that works for me.
[41:10] Viktor Petersson
That's great, but it's kind of a halfway point, right?
[41:12] Viktor Petersson
It's better than two people emailing back and forth.
[41:14] Viktor Petersson
But you are halfway point.
[41:16] Viktor Petersson
What I really found fascinating was this whole concept of agents that can chat to each other without disclosing too much information.
[41:25] Viktor Petersson
And I think the interesting part there is we can definitely deep dive into this.
[41:28] Viktor Petersson
But one of the interesting part here is it doesn't matter if it takes a thousand messages back and forth to come to a consensus, because they can happen over the span of 200 milliseconds or, I don't know, a few seconds.
[41:40] Simon Westh Henriksen
Right.
[41:41] Viktor Petersson
So let's.
[41:42] Viktor Petersson
I would love to, like, unpack that and dive into, like, details on how you guys see that world.
[41:48] Simon Westh Henriksen
Yeah, I believe that's gonna happen, but it's not gonna happen before we have some trust and verifiability in these interactions.
[41:59] Simon Westh Henriksen
Cause let's imagine that, you know, you send your AI out to book a table at a restaurant, right?
[42:06] Simon Westh Henriksen
That's.
[42:07] Simon Westh Henriksen
That's a use case that a lot of people bring up in podcasts, stuff like that.
[42:11] Simon Westh Henriksen
And that's great.
[42:12] Simon Westh Henriksen
But how does the restaurant know that it's coming from a real human?
[42:16] Simon Westh Henriksen
It could be like an army of earbuds that are just out to book all the tables and whatever.
[42:23] Simon Westh Henriksen
There's so much that can go wrong.
[42:25] Simon Westh Henriksen
Right?
[42:25] Simon Westh Henriksen
And right now you call and they kind of verify you have a human voice.
[42:31] Simon Westh Henriksen
That's also changing.
[42:32] Simon Westh Henriksen
We have AIs calling now.
[42:33] Viktor Petersson
Google can prove this.
[42:34] Viktor Petersson
Prove IO like what, five years ago?
[42:36] Viktor Petersson
But yes.
[42:37] Simon Westh Henriksen
Yeah, exactly.
[42:38] Simon Westh Henriksen
But even booking online, you are required to sit there, and there's maybe a captcha that checks that maybe there's actually something that looks like a human at the computer.
[42:47] Simon Westh Henriksen
Right, but if it's AI is communicating to each other.
[42:51] Simon Westh Henriksen
Exactly.
[42:53] Simon Westh Henriksen
So we need a way for the AIs to prove that they're acting on behalf of a human.
[43:00] Simon Westh Henriksen
And that is something that we believe in a lot.
[43:04] Simon Westh Henriksen
And.
[43:04] Simon Westh Henriksen
And that's where the technologies around decentralized identifiers and verified credentials and signatures and stuff come into play.
[43:11] Simon Westh Henriksen
Right.
[43:13] Simon Westh Henriksen
And then there's the question about how do they communicate to each other?
[43:20] Simon Westh Henriksen
Because I think we're seeing different concepts kind of emerging.
[43:25] Simon Westh Henriksen
So there's some people that are trying to do, like, agent communication protocols that are mapping out different schemas, like this is how they should talk to each other and stuff like that.
[43:35] Simon Westh Henriksen
And I think some of them are taking a little bit more classical protocol approach that are mapping out a lot of schemas of how data should look and stuff like that.
[43:47] Simon Westh Henriksen
And that's fine.
[43:49] Simon Westh Henriksen
And that's also what we're very used to from the API world.
[43:54] Simon Westh Henriksen
But now we have this different entity, the LLM, that can actually communicate in plain text.
[44:01] Simon Westh Henriksen
Right.
[44:02] Simon Westh Henriksen
You don't actually need schemas to do these kind of things.
[44:07] Simon Westh Henriksen
So that's, I think that's really interesting.
[44:10] Simon Westh Henriksen
And I think it's both going to be agents that are interacting with each other.
[44:16] Simon Westh Henriksen
But one of the use cases that we're also looking at is you might want to share some of the data that you have in kin with other people.
[44:26] Simon Westh Henriksen
Right.
[44:27] Simon Westh Henriksen
Because data really gets value when it's shared.
[44:31] Simon Westh Henriksen
So we don't want to, you know, there's no point in locking it down.
[44:33] Simon Westh Henriksen
That's, that's wrong.
[44:35] Simon Westh Henriksen
We need to be able to share it and use our data to our advantage.
[44:39] Simon Westh Henriksen
So imagine that, you know, I go to my therapist every two weeks and my therapist could ask my AI to generate a little summary of what happened in Simon's life over the past two years.
[44:52] Simon Westh Henriksen
Up to two weeks.
[44:54] Simon Westh Henriksen
Like what physical activities did you do?
[44:56] Simon Westh Henriksen
What interesting conversations did you have together that we can maybe dive into?
[45:02] Simon Westh Henriksen
And that therapist can just send a request to my AI in plain text asking what they want.
[45:08] Simon Westh Henriksen
My AI can, of course, with my permission, prepare response.
[45:13] Simon Westh Henriksen
I can approve it or automatically approve that it's sent back and she can decide what format she wants it in.
[45:19] Simon Westh Henriksen
Right.
[45:19] Simon Westh Henriksen
Well, maybe she just wants it in plain text on an email, but in another scenario where you're maybe on a website, you want to buy some clothes.
[45:29] Simon Westh Henriksen
And website is like, I'd really like to know, what does Simon like?
[45:33] Simon Westh Henriksen
What's his favorite style of clothing, what his size is, what did he buy last?
[45:38] Simon Westh Henriksen
So we don't suggest him to buy a winter jacket because maybe he just bought one or maybe he talked about he want this.
[45:44] Simon Westh Henriksen
And in that case, the websites or the web service could ask my AI to prepare some data in a JSON schema that they can interpret automatically.
[45:55] Simon Westh Henriksen
And my AI can do that because they can do it in any format that you request.
[46:00] Simon Westh Henriksen
And that just enables a whole new world of personalization and actually using your data for your advantage.
[46:10] Viktor Petersson
Yeah, I found that the whole debate about schemas being somewhat redundant is super fascinating.
[46:17] Simon Westh Henriksen
Right.
[46:17] Viktor Petersson
Because we're so used to the web paradigm of schemas and how you define data and just throwing that out the window is.
[46:27] Viktor Petersson
I mean, it's a big paradigm shift in how we interface with data.
[46:33] Viktor Petersson
Right.
[46:34] Viktor Petersson
So I Find that fascinating.
[46:35] Viktor Petersson
And so the other thing I wanted to cover is the whole identity piece that you mentioned before.
[46:43] Viktor Petersson
You want to book a restaurant, you want to prove that you are who you are or whatever.
[46:50] Viktor Petersson
I think in the last few years in crypto in general, we've seen a big push, obviously for kyc, for instance, but you always have this massive friction between the OGs of the crypto world, where there's a massive libertarian over tone of like, privacy versus the exchanges, where they're bound by legal requirements for whatever jurisdiction they're in.
[47:15] Simon Westh Henriksen
Right.
[47:18] Viktor Petersson
How do you see that changing?
[47:21] Viktor Petersson
Is the privacy dead?
[47:24] Viktor Petersson
Is that something that is just going to die out, or are we going to see two parallel universes inside of this agent world?
[47:33] Viktor Petersson
Or if we apply to that?
[47:37] Simon Westh Henriksen
I definitely don't think privacy is dead.
[47:40] Simon Westh Henriksen
And I think there have been taking really.
[47:42] Simon Westh Henriksen
So one of the challenges with.
[47:45] Simon Westh Henriksen
There's many things here, but KYC has always been really cumbersome to go through.
[47:52] Viktor Petersson
Right.
[47:52] Simon Westh Henriksen
And then you get this kind of approval that is like very specific to that application that we're using.
[47:58] Simon Westh Henriksen
And then you go to the next application and then you need to do a new kyc, which is really annoying.
[48:04] Simon Westh Henriksen
But what if we could do like we do in the real world and we just rely on some identities or some, you know, credentials that are issued to us by trusted issuers.
[48:15] Simon Westh Henriksen
Like the government issued my, you know, driver's license, for example, and I can use that, you know, for KYC in a lot of different places.
[48:23] Simon Westh Henriksen
Right.
[48:23] Simon Westh Henriksen
Because they trust that privacy.
[48:27] Simon Westh Henriksen
We see that EU is actually, you know, this year starting to roll out what they called identity wallets.
[48:37] Simon Westh Henriksen
So that's based on verifiable credentials and decentralized identifiers.
[48:41] Simon Westh Henriksen
And we are going to have, you know, in Denmark, we already have like a digital driver's license, but you can't really use it for anything.
[48:48] Simon Westh Henriksen
You can pull up the app and then you can show it.
[48:50] Simon Westh Henriksen
But we actually going to have these verifiable credentials that can be issued to any wallet that supports the standard, and you can hold that credential and you can use that to prove who you are.
[49:02] Simon Westh Henriksen
And that could be also in an agent interaction where you say, okay, my agent is allowed to derive a proof from my driver's license or basically like present it to that destination or that other party and they can verify that this is actually a transaction that is first of all coming from a human.
[49:25] Simon Westh Henriksen
And the human is above 18 or whatever else I want to check and verify.
[49:30] Simon Westh Henriksen
Right.
[49:31] Viktor Petersson
Yeah.
[49:31] Simon Westh Henriksen
So I think again, the schemas is probably going to be.
[49:34] Simon Westh Henriksen
We will need some kind of schemas and some standards for doing these kind of exchanges.
[49:39] Simon Westh Henriksen
Right.
[49:40] Simon Westh Henriksen
But then it's probably a combination of some lightweight schemas that handles these verifications and then.
[49:47] Simon Westh Henriksen
And how to establish connections and stuff like that.
[49:50] Simon Westh Henriksen
And then exchanges in text format or whatever format that is now the most relevant for that exchange.
[49:59] Viktor Petersson
Yeah, yeah.
[50:00] Viktor Petersson
Because the KYC stuff is even like LinkedIn is doing KYC now.
[50:04] Viktor Petersson
Like you can connect your account to your passport.
[50:07] Viktor Petersson
And I understand why they're doing that because obviously to counter fraud accounts or whatnot, but having to upload your passport to LinkedIn doesn't quite feel like kosher to me, just to verify my account.
[50:21] Viktor Petersson
Right.
[50:22] Viktor Petersson
So having a party like that would definitely work.
[50:25] Viktor Petersson
And I know you mentioned the Danish government is doing digital driver license.
[50:29] Viktor Petersson
I think bank ID is also a thing in Denmark, I believe, and that's been around in Sweden at least for almost like a decade, I want to say, for accessing all government services and all those things.
[50:41] Viktor Petersson
And do you anticipate these kind of government entities being kind of the authority for identity or how do you think they have a place to play in this kind of realm?
[50:57] Simon Westh Henriksen
I think they have a big place to play because they are in the end organizations and entities that we trust and we are used to trusting.
[51:07] Simon Westh Henriksen
So what we need is some standards that go cross border.
[51:13] Simon Westh Henriksen
Right.
[51:14] Simon Westh Henriksen
That are global and that is what EU wants to do now.
[51:17] Simon Westh Henriksen
Because let's say we have experimented, especially in the Nordics, with these different digital identities and verification stuff like that.
[51:26] Simon Westh Henriksen
But I had a company in Sweden and I couldn't use my Danish Nemida, as it was called back then.
[51:34] Simon Westh Henriksen
Now it's called MIDI Day because it's a different system.
[51:37] Simon Westh Henriksen
Right.
[51:38] Simon Westh Henriksen
And I couldn't get actually a Swedish one because I was not a Swedish citizen.
[51:42] Simon Westh Henriksen
Right, right.
[51:43] Simon Westh Henriksen
So I had to rely on like the old little yellow device where scan a QR code and you enter some, you know, codes and stuff like that to verify.
[51:54] Simon Westh Henriksen
So in order for this to take off, we need these globally adopted standards and that's what at least EU is pushing out of that.
[52:01] Simon Westh Henriksen
I know that US is also doing it with driver's license in different states.
[52:07] Simon Westh Henriksen
So we will have now these like call them credentials or objects that are no longer like bound to a specific ecosystem because it's an open standard and everyone can work with these credentials.
[52:24] Simon Westh Henriksen
And that's just going to enable a lot of creativity, I think, and reduce a lot of friction and a lot of interactions.
[52:31] Viktor Petersson
Yeah, no, I Think that is key.
[52:34] Viktor Petersson
Finding that balance between revealing privacy and I think that's being able to do a KYC without actually revealing the private data.
[52:41] Viktor Petersson
That that would go a long way in a lot of these systems and standardizing it.
[52:46] Viktor Petersson
The last thing I want to cover was AI hallucination, which is a real thing.
[52:52] Simon Westh Henriksen
Right?
[52:52] Viktor Petersson
What have you guys seen that?
[52:55] Viktor Petersson
Because it's obviously if you use it as a private personal assistant, those things can be.
[53:01] Viktor Petersson
Have pretty significant consequences.
[53:03] Viktor Petersson
Where's your head around that?
[53:04] Viktor Petersson
And AI safety at large.
[53:06] Viktor Petersson
And probably hallucination is just one of those.
[53:08] Viktor Petersson
Obviously.
[53:09] Simon Westh Henriksen
Yeah.
[53:11] Simon Westh Henriksen
I think hallucinations are quite tricky because you can go one way and limit your model so much that it's only using the data that you provided it.
[53:25] Simon Westh Henriksen
But then it also becomes much less usable because you want that full knowledge that it was trained on.
[53:35] Simon Westh Henriksen
And in that span is where it's very difficult to not have hallucinations.
[53:42] Simon Westh Henriksen
So what people try to do is use.
[53:46] Simon Westh Henriksen
It's called retrieval augmented generation.
[53:48] Simon Westh Henriksen
It's like use that large model and then feed in some data from some data source into it and then try to prompt it or fine tune it to really use that.
[54:00] Simon Westh Henriksen
But still being able to kind of, let's say, also pull upon its larger knowledge of what it was trained on.
[54:08] Simon Westh Henriksen
Right.
[54:09] Simon Westh Henriksen
So the challenge is really mixing those two together and reducing hallucinations.
[54:16] Simon Westh Henriksen
And there's a lot of work on that.
[54:17] Simon Westh Henriksen
And you can, there's many different approaches, but it's not a solved problem.
[54:24] Simon Westh Henriksen
And I think in general, people have to learn that these LLMs are a new type of interaction that they have to understand a little bit the technology behind it and that if it tells you something, it's not necessarily the, you know, ground truth.
[54:47] Simon Westh Henriksen
Right.
[54:47] Simon Westh Henriksen
That you can rely on.
[54:48] Simon Westh Henriksen
Just like if some guy on the Internet writes something, it's not, you can't trust it 100 right.
[54:53] Simon Westh Henriksen
If it tells you to jump out of a bridge, maybe like reconsider that thing.
[54:58] Simon Westh Henriksen
But that's a, that's a big challenge when you're trying to make, you know, personal AIs that become so human.
[55:05] Simon Westh Henriksen
Like.
[55:06] Viktor Petersson
Yeah.
[55:06] Simon Westh Henriksen
But are still not human.
[55:08] Simon Westh Henriksen
Right.
[55:08] Simon Westh Henriksen
It's something else.
[55:09] Simon Westh Henriksen
So we have to understand what is this new technology and this new relationship and how do I use it and not use it.
[55:17] Viktor Petersson
I think that's the hard part.
[55:18] Viktor Petersson
Right.
[55:18] Viktor Petersson
Because I hardcore chatgpt user uses it every day for a lot of things.
[55:23] Viktor Petersson
And quite frequently you do have these halls nature.
[55:26] Viktor Petersson
It just gives you something that's plain wrong.
[55:28] Viktor Petersson
But it's so Convincing.
[55:30] Viktor Petersson
When it tells you it, you're like, no, I know for fact that is wrong.
[55:34] Viktor Petersson
And then it's like you correct it.
[55:35] Viktor Petersson
It's like, oh, yeah, I'm wrong.
[55:37] Viktor Petersson
So that's obviously a massive one to cover.
[55:42] Viktor Petersson
Are you doing like a B?
[55:43] Viktor Petersson
I know in GPT4, at least they give you two responses and you can rate that because I guess that's kind of a quasi way to kind of solve that as well, indirectly.
[55:54] Simon Westh Henriksen
Yeah.
[55:54] Simon Westh Henriksen
So that's another big challenge when you're working with private Data.
[56:00] Simon Westh Henriksen
So unlike ChatGPT, we can't just use all the conversations that people have and their feedback on those conversations to improve our models.
[56:11] Simon Westh Henriksen
And we are brainstorming different ways to kind of get feedback from the user and feed that back into the model without having to necessarily see the whole conversation.
[56:24] Simon Westh Henriksen
And maybe we can incentivize people to share some part of their conversation.
[56:30] Simon Westh Henriksen
Another track that we are slowly looking at is can we simulate users on our platform?
[56:39] Simon Westh Henriksen
So imagine that we create 100 users that are actually AIs that have maybe learned a lot from some data that we have shared with it about how users are interacting that we can generate.
[56:51] Simon Westh Henriksen
And then we just let these Users or these AIs interact with our system every day.
[56:56] Simon Westh Henriksen
And based on the responses here, we kind of.
[56:58] Simon Westh Henriksen
That was a good conversation.
[57:00] Simon Westh Henriksen
That was a bad conversation.
[57:01] Simon Westh Henriksen
That was a good answer.
[57:02] Simon Westh Henriksen
That was a bad answer.
[57:03] Simon Westh Henriksen
So we kind of simulate that data that we need to feed back into the model to improve it.
[57:10] Simon Westh Henriksen
Right.
[57:11] Simon Westh Henriksen
So generating fake data is a big thing.
[57:15] Viktor Petersson
So similar to what DeepMind was doing in the early days, like having AI playing against AI in games, but in a different context, I guess.
[57:24] Simon Westh Henriksen
Yes, yes, exactly.
[57:26] Viktor Petersson
Cool.
[57:27] Viktor Petersson
This has been super interesting.
[57:29] Viktor Petersson
Simon, I'm very happy that I got you on the show here.
[57:33] Viktor Petersson
Do you want to do a quick shout out to.
[57:35] Viktor Petersson
Well, to kin and what people, working people can learn more about kin.
[57:39] Viktor Petersson
And when you guys are expected to go ga, I guess that might not be a hard date yet.
[57:44] Viktor Petersson
So people can learn more at least.
[57:46] Viktor Petersson
Or at least at very least join their waitlist.
[57:49] Simon Westh Henriksen
Absolutely.
[57:49] Simon Westh Henriksen
So you can go to our website, which is Mykin AI and read a little bit more.
[57:54] Simon Westh Henriksen
You can sign up for the beta.
[57:56] Simon Westh Henriksen
We are letting in people as we go.
[57:58] Simon Westh Henriksen
But if you write in the like, where did I hear about your field?
[58:02] Simon Westh Henriksen
That it was on the Learning out with Victor podcast.
[58:06] Simon Westh Henriksen
I'll be sure to kind of let you in, fast track you.
[58:10] Simon Westh Henriksen
And then I just want to say that if you are an engineer that are also considering some of these different concepts, working with them.
[58:22] Simon Westh Henriksen
There's very few people that are thinking about these kind of things.
[58:27] Simon Westh Henriksen
A lot of software engineers have experience with, let's say, now, implementing some LLM stuff, but usually it's like, go to OpenAI's website, check the docs, integrate an AI, integrate the API, and do a chatbot or something like that.
[58:43] Simon Westh Henriksen
And we've been trying to hire people, and that's usually the experience.
[58:48] Simon Westh Henriksen
And if you want to go like one level deeper is the understanding of what can the technology do.
[58:56] Simon Westh Henriksen
We talked about these different abstractions of agents and agents communicating together, and it's very experimental.
[59:04] Simon Westh Henriksen
There's so many research papers coming out.
[59:06] Simon Westh Henriksen
So if you're one of the people that are actually really interested and really into that, reach out.
[59:12] Simon Westh Henriksen
And yeah, we're looking for bright minds to join us.
[59:16] Viktor Petersson
If I was not busy with other things, I think I would definitely contemplate joining you guys because it is a really cool space you guys are working in.
[59:24] Viktor Petersson
Cool.
[59:25] Viktor Petersson
Thanks so much, Simon.
[59:27] Viktor Petersson
Have a good one.
[59:28] Viktor Petersson
Talk to you soon.
[59:28] Simon Westh Henriksen
Thank you.
[59:29] Simon Westh Henriksen
Thanks, Victor.
[59:30] Simon Westh Henriksen
Bye.

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